which is more useful qualitative or quantitative :
For quantitive you have to find out about the review of the game and find out about the rating (out of /10) that we said to the people who are playing our focus group game and the qualitative is where you is where you get information and detail about the game from other people like you tubers/streamers, newspaper/magazine, internets etc. so they might be true about the game or they might be false but it is up to you and we did some research on the game slender we looked on youtube, the internet, magazine etc. but I would go for quantitive.
Why do you think this :
I chose quantitive because it is easier to get their feedback on the game and we have asked that to the people who have played the slender game in our focus group and they liked the game and gave the game a good rating so that is why I have chosen quantitive over qualitative.
Which form of audience research was more valuable to you (profiling, focus group)-
I would say the focus group was more valuable research to me because we have learnt what they like and what they do not like. The focus group mis more easier and simpler than the profiling because the focus group you can let them play and ask the question if they like it, what would you give the core on it etc. whiles in the profiling you have to ask them what is there age, gender where in focus group you know that they are a male or a female and what there age is because they are your friend or total strangers who plays or have not played slender.
Why:
The reason why is because we were asking question the people who played our focus group game which was slender, they was giving good and detailed answer to our question so we can learn what genre of game they like and what they dont like. We have got examples of people in our focus group who do not like scary game like slender and people who have played it before and dont care about the slender man.
Positives of slender man focus group- That male loves to play scary/horror game, They gave very good detailed about what they think of the game.
Negatives of slender man focus group- According to my focus group the negative thing of my focus group is that we only had 3 people to play slender and they were all male there was no female playing a scary game.
Why is the focus group useful for the industry- Focus group is useful because it is very detailed answer because we are going to them in person to tell ask them about questions instead of going on the internet and just finding answers from random people who does or does not like the game. Also you can trust the focus group because they are the one that will be talking if they like it or not.
The demographics of slender (age)- The age rating for slender I would say would be 12 and over since there is no violence just some scary stuff that pops out because if the age rating was a bit low that means that it will frighten the under 12 so the demographics for slender is 12 and over. For the gender I would say it is for male but the female can have a go the reason why i am saying it is a male because the female will be scared over scary stuff like stuff popping out even male get scared but I am saying it is more of a male game.
psychographics- Psychographics is a segmentation divides the market into groups based on social class, lifestyle and personality characteristics. it is based on the assumption that the types of products and brand an individual purchases will reflect that person characteristics and patterns of living. Psychographics explains "Why".
socio economic scale- The socio economic scale status has been around since media has became a large part of modern culture and has been one of the most used forms of audience readership evaluation/surveys.It was established as a form of classifying and describing social classes for media outlet. The earning of jobs as well as the age, gender, religious views are taken in to account when conducting survey as it helps to understand the audience better.
I would choose demographics to describe an audience because demographics can gets all you detail like if you are male or female, what is your age, do you like this or that. Demographics can even use scary game because it has a wide range of audience that wants to play scary game like slender however some scary game does not appeal to all audience .
Typical game player- After watching this video I can tell you that he is a typical gamer because he has been playing all the brand new games like assassin creed black flag all the walk through and online, wwe 2k 14 all the chapters, GTA V all the mission etc. You can call him a typical gamer because he uploads videos of his games every day or 2. Also whiles he is plays the game he is also giving a review/ feedback if the game is good or not there are lots of youtube gamers that plays games and make a living here is another example his name is KSI, KSI is an ordinary guy that plays games and he gets money out of it just for playing the game and giving out reviews here is a video of his games http://www.youtube.com/watch?v=Di1eD9qsdow-scary game
http://www.youtube.com/channel/UCGmnsW623G1r-Chmo5RB4Yw- GTA V and other games.
focus group People in our focus group (Male)
Jack Lee
https://www.youtube.com/watch?v=hMmjjAZpFGs Freddie Poole
http://www.youtube.com/watch?v=ehLl1cbduCs Arran Taylor
https://www.youtube.com/watch?
Summarise of questions.
1)Have you ever played slender before? 2 out of 3 people have played slender. The 2 people Jack Lee and Arran Taylor have played slender because they like games that scare them, whiles the 1 person Freddie Poole has not played the game because he does not like scary game and never wants to play it again.
2)Did you enjoy playing slender? Jack Lee said that he does not like playing slender because he had no idea what he had to do when he played it for the first time and in his own word he has said 'he had to walk about for 40 mins with out knowing what he had to do. Freddie poole said that he does enjoy playing slender because he is scared of scary stuff that pops out like slender man and he never wants to play it again. Arran Taylor says that he enjoy playing slender because scary game does not bother him he is focus to finish the game.
3)How did you feel when you played it?Jack lee said in his own word that he was excited but a bit terrified when he was playing it.that is because he had no idea what he had to do so it is a chance to see if he likes the game or not. Freddie Poole has said that he is well scared of playing because he does not like to play scary game because it just pops up out of nowhere and just make you jump. Arran said it is fun to play scary game because to see if they do scare him or not.
4)Does the game target your age and your gender? Jack lee said that the game is for older people because little kids will be scared because scary games are not for kids it is for teen and adults plus older people. Freddie Poole has said that scary game does not target him because he hates scary game and never wants to play it again. Arran has said yes it targets him because he loves horror games
6)Would you recommend this game?Jack lee in his own word says that Yes he would recommend this Game because if you have no idea what it is then yeah go for it and that is good because you can not trust people online saying if the game is good or bad you have to try it out for yourself then rate it yourself if they like it or not. Freddie Poole has said in his own word that he does not recommend this game to anyone and that is because some people are scared of scary game and does not want to play it again. Arran taylor says that yes he would recommend this game because people like to be scared because it is funny.
5)what do you think about the graphics of the game?Jack lee said that he does not like the graphics because there are stuff that are pixelated and it is in low hd so people do not like low hd games. Freddie poole said that the graphics does not bother him because he just want to quickly play without getting scared. Arran taylor says that the graphics of the game is good also it does not bother him.
6)Has slender man not scared you when he popped you?Jack lee said no because he ran towards him and he was not scared so people do like or do not like scary game. No answer by Freddie because he has never played slender man and slender man has never jumped on him. Arran said that slender man doest scare him because he it is not scary so there is nothing to be scared of but he do pop out of nowhere so you will be scared.
So for the conclusion for our focus group of slender is that 2/3 people loves to play scary game or does not bother about scary game because they played so many times that scary game do not make them jump or scream over scary stuff whiles the one person does not like to play scary game because he never played a scary game and he hates it that 1 person was jumped and screaming and making weird facial expression when he saw, heard something scary. So the majority of the people in our focus group do like to play scary game than rather playing a boring game.
