Unit 30 notes and task

Techniques- overt- (obvious)
Techniques- hidden- covert


Task
http://www.youtube.com/watch?v=XcLzF1bMng8

• Hidden because brand at the end
• catchy tune
• humour
• gorrila main focus

http://www.youtube.com/watch?v=S8fzTpBDj1k

• Overt because you can see the car
• Catchy tune
• car got nothing to do with ballet 

Emotional Response Technique 

1. MCvicy- cute, make you want to buy it
2. Frank public service ad- uncomfortable, funny, disgusting, 
3. cancer- upsetting, emotional music, shot tactics, color wash, shocked, 
4. guinness advert- black and grey color wash, excited, 
5. jaguare car advert- celebs that excite you, 
6. public service baour speed- tensed, shock, make you realise, dialouge, grey wash 

Techniques: Overt-obvious, Hidden- not obvious

                        |                        |
                      Winston            singing kitty 

Emotional response 

characteristics 

Life style
better than other
benefits 
advantages of brand
usp



Structure


Code and conventions  (expect to see) -form, animated, documentary stlye, series, narrative, talking heads, stand alone, 

colgate advert- talking head, realistic, documentary, series 
bt advert- series (more than one), narrative 



STYLE
Humorous 
Serreal
Dramatic
parodic- Parody 






Origina
Humorous- bear playing bat and ball with a man in the beach prop- bat an ball, satellite hits man at the end
Surreal- Bear playing in beach, bear wearing cloths costume- bear suit, prop- beach tennis, they use character as animal
Narrative-
Series- more than one adverts- Research, others same like this

The form of the orangina advert is a series we know this because as there have been more than one advert that is like the orangina.
The style of the advert is Humorous because there is a bear on a beach playing beach tennis and the bear is wearing a costume on a beach. Another style of the advert surreal as it is weird a man playing tennis with a bear on a beach and at the end a satellite hits the guy.


The orangina advert uses the characteristics of Brand culture we know this because they use the advert in a humorous way so its send the message that if you drink their drink you will be high an funny. The adverts uses techniques like covert we know this because they only show the brand o the advert at the end



Unit 30 tasks

The ASA stands for Advertising  Standerds Authority and they are the United Kingdom independent regulator of advertising in all across the media.  About the regulation? The ASA work is to include acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements, sales, promotions and direct marketing. The ASA always actively checks advertisement in all of the media and regularly conduct surveys of advertisement published by sectors. Also together with the CAP they work to support the industry to help them to get their ads right before they are publish.

If the advertisement has appeared what they will do is that they regulate after an advertisement have appeared because even the though many steps are taken to ensure advertisement are in line with codes before they are published or before they are aired, consumers do have the right to complain about the advertisement that they have seen  which can be made to misleading, harmful or offensive. So the ASA are responsible for regulates adverts.