Unit 32 Assignment 2 (Update)

Production Diary 

• On Thursday 4th December 2014 I have Chosen my 3 ideas of what the itv music ident will be and look like. I wanted to mash up all my idea to turn them into one great idea. There has been nothing like my 3 idea smash together so i will enjoy editing it and adding music

•  My whole idea took a while to think but i have found 3 ideas, I just need to choose one of the 3 ideas, something that has never been seen by the audience.

• On Friday 5th December 2014 I have found out what my colour scheme is going to be on my 'itv logo' and the colour scheme is (dark red, pink,purple, and blue) It will match out with the video I have chosen 

• I have also done the target audience for 4 music and viva by getting information from the internet and taking screen shots, also explaining why the target audience is right for 4music and viva.

• I have talked about the the design of different music channel and logo of different ident. I have talked about the logo of 4music and VIVA, the target audience, the colour and design of the logo etc.

• I have design 3 itv logo for each ident I have chosen also I have done the story board explaining what will be in there and what type of music,camera shots will be in.

• The brand ident look good to me because my ident is going to be all up to date, popular culture and it reflects the channel and music content.

LOGO 

Main Logo

Ideas.
Crowd 
1.My idea is get a found footage of a crowd, dancing and cheering with all the lights effect then edit     the found footage to put in the logo that I have creative and edit on the found footage. Once I have edited the logo in to the found footage there will be various of songs that will be add in there to make it more lively and fun. The music will be all the latest songs so it can match with the found footage.

  - https://www.youtube.com/watch?v=QuAp_p-JJXw

Abstract
2. My second idea is also find a found footage but this is like a abstract design and with that design I will add in the itv logo, with the word 'Music' coming out of the logo or just popping up. The music will be added in to the found footage. The music will be different variety of music like some old song and some new songs.

-https://www.youtube.com/watch?v=EvsHFzOfSwY




slow mo paint
3. My third idea is another found video of plaint being thrown about in slow motion and it is an abstract design.With that design I will add in the itv logo at the end of the found video. The itv logo will appear when the paints are splatter together. There will be music in this to make it good and it can also catch the audience attention because it is colourful and eye catching with some latest songs.

-https://www.youtube.com/watch?v=UApPoi98Wfg


Mind maps

• The age bracket for this music ident is going to be like 16 years old and over the reason why I have done the age 16 is because some of the songs may include foul language. 
• There will be lots of colour in the ident like all the bright colour and the reason why am i using bright colour is that it can get the audience attention as they see the ident. There will be no location as it is a found video that I think it looks good and it will get the audience attention. 

In this 4music logo you can see that they have done a design of a number 4 in a bright pink colour and that will attract the audience because the colour is eye catching and it stands out from far away. Also Inside the design of the 4 you can see that they have the writing of 'music' in bold and white writing The reason why they have done that is because they want the audience to know that the logo is a music logo/ channel so they dont think it is something else like a movie channel if it is a movie channel they would have put the word movie in the bright pink 4 sign but they put the word music in so they are letting the audience know that they are a music channel that do music and not like a movie channel. Also the colour contrasts is good because it is all eye catching that you can see from far and in close and that it stands out to get the audience attention. The bright pink colour targets girls because the logo is pink and it is feminism but it can also targets boys because some boys like the colour pink or that some audience like the music in 4music so it could targets both gender of the audience.

In This VIVA logo you can see that it is plane and boring with the colour of a dark pink which can get the audience attention because of its colour. Also as you can see to the Viva logo is slanted a bit it is not straight and probably the reason is because they wanted to be different from every other music company logo like 4Music. It is not like 4music where you can see that 4music have doen some effort to make it good and eye catching by adding the bright pink  to make it stands out and the white bold writing kust to stand out but on the VIVA you can see that they have made no effort they just add a bright colour so that the audience can see what brand it is. With the logo colour it can attract female because of the bright pink but it could also attract male because some male do like the colour of pink, or it could attract the audience because of the music choice so the target audience can be for both gender.






itv is a comercial/ program in the United Kingdom, The target audience for itv is for everyone, all the audience and that is because all the programs in itv are suitable for all the audience, (kids/young adults, teenagers, older adults).

4MUSIC

The target audience for 4music and viva are for 16 years old to 34 years old, here is an example of a picture saying the target audience.

VIVA
The target audience for viva are for young teens and young adult. The reason why they have done this is because the music in viva are like young
Here is an example of the target audience for viva .

Storyboard 1. Ident 1

 TV program

My idea is for a reality TV program and is a found footage of a crowd, dancing and cheering with all the lights effect then edit     the found footage to put in the logo that I have creative and edit on the found footage. Once I have edited the logo in to the found footage there will be various of songs that will be add in there to make it more lively and fun. The music will be all the latest songs so it can match with the found footage. The reason why I have chosen this as a tv program is

 


























Countdown

My second idea is  for a TV count down and is also a found footage but this is lik a abstract design and with that design I will add in the itv logo, with the word 'Music' coming out of the logo or just popping up. The music will be added in to the found footage.  The music will be different variety of music like some old song and some new songs.In the music countdown ident there will be a countdown of the top 40 music. The reason why I have chosen this ident is because of the special effect of the circle, I was thinking that the logo will come up then disappear when the count down begins for every song that come on the logo will show then the countdown.

Documentary

 My third idea is going to be for documentary and it is another found video of plaint being thrown about in slow motion and it is an abstract design.With that design I will add in the itv logo at the end of the found video. The itv logo will appear when the paints are splatter together. There will be music in this to make it good and it can also catch the audience attention because it is colourful
 and eye catching with some latest songs. The reason why I think this ident is perfect for a documentary is because the way you look at it, it looks like a documentary type where there are paints thrown around it looks like a a documentary.





Sketches.







Ident 1

It will be a found footage of this crowd cheering

The Video continues

The Video continues

There will be a green screen

There will be a person on the green 

screen being the DJ as the green screen

Logo will come up at the end










Ident 2

 There will be a found video

The Video continue












The video continue

There will be a green screen










There will be someone in front of the green screen just pointing at the number of the countdown whilst dressing up as the singer and using props that will come on in the countdown.









There will be a full circle where the number will come up in the circle and thats where the count down will begin









 The logo will come up at the end

Ident 3

There will be a found footage of paint being thrown about

The video continues 

The videos continue

There will be a green screen .

There will be a person that is going to dodge the paints and there will
be music relating the paint being thrown about.

After the person has dodge the paint the logo will come up that will
knock the person of the screen

Final Ident

Found footage of a crowd cheering.

There will be close up, Pans and Mid shots of the instruments

There will be close up, pans mid shots of the singer's singing and the crowd cheering.

Ending of ident will be a Graphic of itv That I have made 

 and the graphic will be shown for few second with the main song

continues with the graphic.

Itv Ident

Unit 32 Assignment 1 designing indents

What is a Idents: 

• Short Video clips that ids a channel 
• Like a graphic
• Carries the channels logo

ITV BE- Reality/ Targeted to women 

E4- Animated makes it more interesting/quirky

BBC One- Genre of programming 

Why we use an IDENT

- every channel have ident so they can show what genre of the programe it is, the brand identity or the programe that coem on next, section out the channel 

- they target different people  of the demographic of the channel

- Ident tool for marketing, keep you intrest so you dont tue over

- we have more than one ident because it keep it interesting

- Ident can be seasonal, like Christmas stuff will be on the tv.

targeted men who liek sportGenre of programe and it is for men






  targeted men who like sport





The purpose of an ident 

To persuade- idents are marketing tool so you dont change the channel they want you to carry on watching it.


To create a brand Identity- Consistency


To Break up programe- They break up the programe because the one that does not have advert like but ITV has advert.

Voice over is important on the tv programe because it is teling you what to watch

• Camera 
• sound track
• Voice over
• Prop 
• Cast
• Crew Swimming pool 
• Light
• Logo

• Logo
• Sound 
• After Affect 
• camera 
• Soundtrack 
• evening time 

• After effect 
• Camera 
• Props 
• cinema 4D 
• edit
• Logo

Opportunities 

Brand

A good ident design for a brand can get good reputation and audience
The brand can be for other design job
You can get paid if you o a good job and if other brand want your ident you can charge them more

Design

Design- It can give you power and you can go on an edge with the design
If you have a borring ident design for example discover channel you can doa successful re- brand
The design can have a popular or have more viewers
you can have a shared piece of interest
Paid charge more
Restrictive contract on the design.


Limitation for a designer

Depending on the brief you might have to keep the colour
-Audience in mind
-Time scale

Knowledge-experience of brand and channel/ audience

Software Imitations-

Bad reputation for inconsistency, failure, poor skill set

Brief is not clear, you might get criticisms may not direct

Rubbish ident



For this ident I would say it is professionalism . The reason why I am saying this is because it is not professional it looks so wrong what they are doing. I understand it maybe funny for kids but it is not professional.
What they could do to make it look better is do like an illusion with the logo to make the audience thinking about it whilst it is a break or a program starting.






The Limitation for this ident is the design. The reason why I am saying the design is because the whole design is rubbish with two weird looking character fighting
What they could do to make it better is like get action figure or a fighting game just showing their wrestling moves.







The limitation for this ident is the creativity. It just look rubbish with the kites circling around the BBC One logo they should have thought something better than kites.
What they could do to make the ident better is is like get balloonsand just let it go in the sky with the logo coming in 3-5 second later.






BBC 4 Ident (Key color, text, speed, use of space 

BBC Arts

Design Elements- (Colours,Texts, speed, space)- The BBC Art is fast pace with some Hand Transition. It shows a lot of Nature and the camera shots/video is all close up and some Mid shots on all nature stuff. There are many different colours under the logo, here are some examples Black and White, Pink.

Purpose- What is it used for- Audience it is targeting- Nature programs, it is like documentaries, footage is actually occurring, it is persuading as it shows a lot of images, people who like documentaries, nature and factual program. The age rating 30-48 years old.

Creative- Hand transitions pulling the images across the screen, video of octopus, The hand move with the lizard. The BBC 4 channel is a interesting creative channel.

compare

Which was most creative, More better at targeting and is more better for genre program.

The second BBC 4 Ident

BBC Arts (James Richard)


Design Elements- (Colours,Texts, speed, space)- The second BBC 4 ident is a slow pace, There are no transition in the second ident, It just shows birds in the ident, the camera angle is like a mid shot of all the bird flying, the colours in this ident are black,grey and white behind the same logo. It keeps the identity, The sound track is unique and unusual, you can hear the sound of the sea in this ident at a time at (0:10-0:18).

Purpose- What is it used for- Audience it is targeting- It sells the program, its Arty, The footage in the ident look factual and realism , In this ident they have lots of intresting shots like the birds it is cultural at the time of 0;24, show case of an genre program, it is like a documentaries, it get the audience thinking, it reflects on cultural program.


Creative- Movement in the background are very unusual, gets you guessing what is happening and aht is it, it messes with you mind and it is telling you that it is a very unusual channel, it also uses your imagination, it uses disorted images, black and white at the time of (0.01), it is like a dream feel like the camera is floating

BBC 4 Ident

BBC Art (John Smith)


Design Elements- (Colours,Texts, speed, space)- The logo is still the same following identity, There are colors like bluw and yellow in this ident as well, it slow pace but it gets faster as it continues, clever design, it has a theme, it has a picture of a bee, bee, sea and a number 4 in s style of a clock, it also has a sound for each one. At the time of 0:00-0:06 the B-B-C lettering come in every time when the clock strikes in sync (Four times)

Purpose- The purpose is to sell to the audience and persuade them to watch the channel, when they realise the clever thing they have done

Creative- They use creativity such as imagery to tell us the use of the channel this ident is very creative as i have discussed about it, it is clever for what they have done, weird and unusual is BBC 4 ident.


Compare-
I think the ident that is more creative is the 3rd ident the reason why I think that is because it is very creative, good use of imagery to spell out the name of the program, Bee, Bee, Sea, 4. This ident is the only one that stood out on me also with the color of the ident as well it is eye catching and colorful. They are weird and unusual when they make these ident but that is good because it is different from any other ident and it catches the audience attention .





Prezi-http://prezi.com/kzbcvetsxnvh/?utm_campaign=share&utm_medium=copy&rc=ex0share

Studio Production Diary

https://drive.google.com/?authuser=0#folders/0BwKLEeZ3dEOVelViWFVZeHR5V2s

My job role was a camera man and I found it exciting and enjoyable the reason why I found it fun is because it is quite simple once you get the hang of it.

What you had to do- I was a camera man and all I had to do is get the camera angle right for the shot and just zoom in, zoom out, pan etc. and just trying to make the video look good with the angle and other stuff.


How you think the team worked together- I know the team worked well because it went all well and we got a video so it all went well, everyone took their job seriously and it all went well

what you would do different next time - what I would do do different next time is try a another camera and get the angle right and  make it different from other people when they are on the camera.

UNIT 23 Assignment 1

A multi camera is were any TV shows, films uses more than one camera. The reason why they uses more than one camera is because so that they can shoot from different angle. Multi camera is a method for shooting films using many cameras. The camera are set up in different places in order to gain variety of shots. It also is use for cutting down the time taken to shoot.











A single camera production is were they they use one camera throughout a film or TV series. Each of the shots are taken individually using the same camera. The camera is then moved and reset to get a new shot or angle. Each of the shot was is filmed to correspond with other shots to create a sense of continuity allowing the audience to follow the story.













http://journeytosuccess92.blogspot.co.uk/2011/11/multi-camera-techniques.html


http://laurenbaileysinglecameraproduction.blogspot.co.uk/2011/01/advantages-and-disadvantages-of-single.html


http://jacksinglecameraproductionblog.blogspot.co.uk/2011/01/advantages-and-disadvantages-of-single.html




The pros for multi camera production are

• It would be impossible to film with a single camera at a live event like sports

The Cons for multi camera production are 

• live event the quality of multi camera footage is not quite up to the single camera. This is mostly for films as using a single camera allows you to frame each shot.

This clip uses multi camera techniques. The time code 0.29-0.49 shows how they use one camera to a wide shot of the goal and then at a time code of 0.49-0.55 shows that there was a fade into a close up and it another camera doing a close up of the player scoring goal. They have used more than one camera because with the wide shot is shows that it is following the player and the action of the ball.





This programme shows that they uses more than one camera. The time code 0.01-0.26 shows how they use one camera for a wide shot and the other for a close up. The reason why they uses them 2 technique is because with the wide shot it shows a wide view of the cube and the audience and with the second camera shot, the close up shows that the tension and facial reaction when they lose a life or win the game in the cube. The reason why they use close up is because it would be boring having a wide shot of the contestant playing the cube it needs to be close up because we can see what they are doing wrong or right.





This programme shows that they use more than one camera at a time code 0.02-0.10 shows that one camera uses a mid shot of the contestant then it pans to the presenter also it zooms in to the presenter. Also it takes a wide shot of the audience, the stage and the contestants. The reason ehy they do these shots at the start is because it shows how calm the contestants are it zoom in to the presenter because it shows the presenter and the reason why they show the stage and the contestant with a wide shot is because they want to show the stage




This clips shows that they use more than one camera at a time code of 0.13-0,39 shows that one camera pans and do a long shot of the people doing the sport and the other camera do a over the shoulder shot showing what the people doing. The reason why they also did a wide shot of the studio is because they are showing that they are watching it as well.



I would say that the that the cube and the football have both made really successful use of multi camera set up to allow the audience to follow the action and the game.out of these to I would say that the football uses the multi camera to make the audience cheer when they zoom in on the player goal to the audience cheering which make me want to cheer when they score. It would destroy the programme if they use only one camera.

Risk Assessment - Fashion

Risk Assessment- This Week Roundups  (VT)- Fashion

Location 1

Jade house/ Ashton

The Risks

i. People coming in the way when they are filming

ii. If half of the crew go on their own and don’t know where they are going

iii. They take the wrong equipment/ forget some equipment

iiii. They didn’t bring the prop for the VT

How we solve the risks.

i. They can solve this risk by having the co director or the production manager to stop the people from camera set up and filming.

ii. They could arrange it last night and meet up and go together it would be easier for everyone.

iii. We can solve this risk by booking the right equipment or checking the equipment before going out to film.

iiii. We can solve this risk by packing up the cloths/ makeup before they go or go to jade house first and get ready then film go to ashton.

Studio Production Presentation

http://prezi.com/z0v_o_s58ipq/studio-production-pitch/?utm_campaign=share&utm_medium=copy





Jade: Our idea was to make a show for younger people, both genders aged 10 to about 18. It's going to be informative, telling the audience about weekly news, sport and music highlights as well as viral news and fashion.

Examples of how the audience will be targeted. 
Will : The audience will be targeted by us talking about topics and issues that are relevant to our target audience age range of 10-18.  
Our music segment will target both genders and a youth age upwards, 13-20. The band and presenters are also teenagers and the music debate will be aimed at the youth culture and how the perception of music has changed, and overall, has it influenced or hindered todays youth compared to the last few generations.

Ben: The fashion part will target girls aged 15 and up. This is because the fashion being shown will be aimed at women who want to get clothes for lower prices, being on a budget. Mainly for students as they have to be logical about what they can buy and topics like this are useful for those on a budget but still want good clothes.

Callum: The target audience for sport would be mainly males, but females also enjoy watching sports. We'll be featuring the most popular sports such as athletics, rugby, cricket and football to attract a wide audience. 



The viral videos segment will target teenagers around 13 to 18, people who are on SOCIAL NETWORKSregularly. Videos from social networking sites such as Youtube and Vine are viewed by a worldwide audience. On Youtube, over 4 billion videos are viewed everyday. We are targeting this audience because it's a wide audience with a variety of different people (young, old, male, female).

Why the audience will like the programme

Freddie: The audience will like our programme because we have segments for both genders and different kinds of people. For example we have sports which targets a male audience as well as fashion which will attract a female one. 

Jade: There's nothing out there right now that's like this, presented by the age range of the target audience and covers so many topics, each segment will be 2 to 3 minutes long so the audience won't get bored and the programme will flow well making it enjoyable for them to watch.

Examples of genre. 
Bilal: Our program targets many different genres such comedy, news, sport, fashion and music. 

For the comedy aspect we are taking inspiration from celebrity juice, we are doing this by taking the challenges that and games that they use on the show, for example we are getting our presenters to go out into public dressed up and busking. 

We are going to incorporate a news segment in our show discussing the news that is going on in that week to help inform the audience. we will be taking inspiration from BBC news but we hope to make it slightly different by making it more fun and current for younger people, for example talking about celebrity news.

Matt: We are going to have a segment that dedicated to sport which would target our male audiences. We will talk about the latest news that is going on in sport for example scores of recent football matches along with other sports. 

We are also doing a fashion and beauty part to the program to target the female audience where our presenters will tell the audience about fashion tips and celebrity's fashion and beauty trends that they can get for cheaper. 

For our music we are taking inspiration from shows such as later with Jools Holland where acts will perform live in the studio and we will ask them questions about their act.

Why ours is quirky/creative/important. 
Alex: It is a fun and good idea because it is different and unique to all other shows which are similar. We're including a challenge and forfeit which will be fun for the viewers to watch. 
It's creative because we've incorporated all of our ideas and merged them together to form one, so we've all had an input on the idea and we've all been able to make something our own in it.
Finally it is important as it informs all generations about what is happening in a way which they will all understand and respond well to how it is presented and put across to the audience

Visuals and what we'll be talking about. 
Jess: All our segments will be presented in front of the green screen, or next to the TV if we're cutting to a VT. We'll be talking about a range of topics from sport and the weeks news, to fashion and music along with a challenge similar to what you get on youtube so that our programme will target a wide range of people.