What is a Idents:
- Short Video clips that ids a channel
- Like a graphic
- Carries the channels logo
ITV BE- Reality/ Targeted to women
E4- Animated makes it more interesting/quirky
BBC One- Genre of programming
Why we use an IDENT
- every channel have ident so they can show what genre of the programe it is, the brand identity or the programe that coem on next, section out the channel
- they target different people of the demographic of the channel
- Ident tool for marketing, keep you intrest so you dont tue over
- we have more than one ident because it keep it interesting
- Ident can be seasonal, like Christmas stuff will be on the tv.
targeted men who liek sportGenre of programe and it is for men
targeted men who like sport
The purpose of an ident
To persuade- idents are marketing tool so you dont change the channel they want you to carry on watching it.
To create a brand Identity- Consistency
To Break up programe- They break up the programe because the one that does not have advert like but ITV has advert.
Voice over is important on the tv programe because it is teling you what to watch
- Camera
- sound track
- Voice over
- Prop
- Cast
- Crew Swimming pool
- Light
- Logo
- Logo
- Sound
- After Affect
- camera
- Soundtrack
- evening time
- After effect
- Camera
- Props
- cinema 4D
- edit
- Logo
Opportunities
Brand
A good ident design for a brand can get good reputation and audience
The brand can be for other design job
You can get paid if you o a good job and if other brand want your ident you can charge them more
Design
Design- It can give you power and you can go on an edge with the design
If you have a borring ident design for example discover channel you can doa successful re- brand
The design can have a popular or have more viewers
you can have a shared piece of interest
Paid charge more
Restrictive contract on the design.
Limitation for a designer
Depending on the brief you might have to keep the colour
-Audience in mind
-Time scale
Knowledge-experience of brand and channel/ audience
Software Imitations-
Bad reputation for inconsistency, failure, poor skill set
Brief is not clear, you might get criticisms may not direct
Rubbish ident
For this ident I would say it is professionalism . The reason why I am saying this is because it is not professional it looks so wrong what they are doing. I understand it maybe funny for kids but it is not professional.
What they could do to make it look better is do like an illusion with the logo to make the audience thinking about it whilst it is a break or a program starting.
The Limitation for this ident is the design. The reason why I am saying the design is because the whole design is rubbish with two weird looking character fighting
What they could do to make it better is like get action figure or a fighting game just showing their wrestling moves.
The limitation for this ident is the creativity. It just look rubbish with the kites circling around the BBC One logo they should have thought something better than kites.
What they could do to make the ident better is is like get balloonsand just let it go in the sky with the logo coming in 3-5 second later.
BBC 4 Ident (Key color, text, speed, use of space
BBC Arts
Design Elements- (Colours,Texts, speed, space)- The BBC Art is fast pace with some Hand Transition. It shows a lot of Nature and the camera shots/video is all close up and some Mid shots on all nature stuff. There are many different colours under the logo, here are some examples Black and White, Pink.
Purpose- What is it used for- Audience it is targeting- Nature programs, it is like documentaries, footage is actually occurring, it is persuading as it shows a lot of images, people who like documentaries, nature and factual program. The age rating 30-48 years old.
Creative- Hand transitions pulling the images across the screen, video of octopus, The hand move with the lizard. The BBC 4 channel is a interesting creative channel.
compare
Which was most creative, More better at targeting and is more better for genre program.
The second BBC 4 Ident
BBC Arts (James Richard)
Design Elements- (Colours,Texts, speed, space)- The second BBC 4 ident is a slow pace, There are no transition in the second ident, It just shows birds in the ident, the camera angle is like a mid shot of all the bird flying, the colours in this ident are black,grey and white behind the same logo. It keeps the identity, The sound track is unique and unusual, you can hear the sound of the sea in this ident at a time at (0:10-0:18).
Purpose- What is it used for- Audience it is targeting- It sells the program, its Arty, The footage in the ident look factual and realism , In this ident they have lots of intresting shots like the birds it is cultural at the time of 0;24, show case of an genre program, it is like a documentaries, it get the audience thinking, it reflects on cultural program.
Creative- Movement in the background are very unusual, gets you guessing what is happening and aht is it, it messes with you mind and it is telling you that it is a very unusual channel, it also uses your imagination, it uses disorted images, black and white at the time of (0.01), it is like a dream feel like the camera is floating
BBC 4 Ident
BBC Art (John Smith)
Design Elements- (Colours,Texts, speed, space)- The logo is still the same following identity, There are colors like bluw and yellow in this ident as well, it slow pace but it gets faster as it continues, clever design, it has a theme, it has a picture of a bee, bee, sea and a number 4 in s style of a clock, it also has a sound for each one. At the time of 0:00-0:06 the B-B-C lettering come in every time when the clock strikes in sync (Four times)
Purpose- The purpose is to sell to the audience and persuade them to watch the channel, when they realise the clever thing they have done
Creative- They use creativity such as imagery to tell us the use of the channel this ident is very creative as i have discussed about it, it is clever for what they have done, weird and unusual is BBC 4 ident.
Compare-
I think the ident that is more creative is the 3rd ident the reason why I think that is because it is very creative, good use of imagery to spell out the name of the program, Bee, Bee, Sea, 4. This ident is the only one that stood out on me also with the color of the ident as well it is eye catching and colorful. They are weird and unusual when they make these ident but that is good because it is different from any other ident and it catches the audience attention .
Prezi-
http://prezi.com/kzbcvetsxnvh/?utm_campaign=share&utm_medium=copy&rc=ex0share